When launching a new website, it is important to make sure you don’t overdue it when it comes to marketing. In most cases people often do to much marketing and as a result, major search engines put the new sites in the so called “Sandbox”. This effectively means that you will not get good ranking for your main keywords for a good 6 - 14 months. So the question is what can you do to market your website meanwhile not getting penalized by the search engines? The following are some of the guidelines I use when launching a new website.

Write A Press Release

Creating a press release for your website is a good way to get it off the ground. Once created, be sure to submit it to a press release distribution service such as PRWeb. What this will do is get your website on major websites (google, yahoo, authority sites, etc..), in the eyes of the search engines it gets your website link associated with major websites on the Internet.

Build Links Slowly

When people find out that building links is the most effective / important part of SEO, they go out and try to get as many as they can as fast as they can by submitting their websites to the search engines, directories, link exchanges, and in some cases buying links. My advice is if you do so, there are two important things you want to avoid. The first is do not get too many links at first, I generally try to get 25 - 50 links to a new website in the first month and build it up from there. The second is mix up the anchor text on the links pointing back to your site. This gives a more natural image to your link building process, it has been suggested that early on if all links have the same anchor text, the search engines will apply a filter to your website in effect putting you in the sandbox.

Keep Adding Content

When a search engine spider first visits your website, it will visit quite often initially to get an idea of how often you update your content. The more you update, the more a spider will visit your site to see the new content. Many of the top ranking websites in search engines update their content daily suggesting that they give a “boost” to the sites that are active.

For a new website these few tips can have a huge impact on your marketing efforts. Successful application with probably result in some immediate traffic and set the foundation to an effective online marketing strategy.

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An important aspect of a link building campaign is to use avalable resources internally to get the ball rolling. There are several ways you can use possible resources you have to build links:

Navigation

Search engines give you credit for links pointing within your website. Create a user friendly navigation system that links to as many pages of your site as possible. If you are sensitive to the look of your menu, consider adding a quick links or popular pages menu that lists important pages to your site you wish to rank for in the search engines. Also be sure to create a site map that has all of your pages listed on it and link the sitemap from every page of your website. This ensures that every page of your website is only 1 level deep which should provide for a boost in ranking.

Other Sites

If you have other domains / wbesites, be sure to cross link them transfering value to one another. It’s importnat not to overdue it and be selective in the process. I recommend only linking from one site to another and not both ways. I typically take a new or important site and use my other sites to link to it.

Another option is to go out and create some blogs using the free services such as Blogspot.com and Wordpress.com. You can create a site for free like yoursite.blogspot.com then as it builds value point links back to your main site.

These tips are applied by the heavy hitters in the SEO game that often have a network of websites setup to be able to get their ranking high for any site they choose. There is a detailed article on BlueHatSEO.com that breaks down the whole process of building links internally, look for the SEO empire post.

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