When launching a new website, it is important to make sure you don’t overdue it when it comes to marketing. In most cases people often do to much marketing and as a result, major search engines put the new sites in the so called “Sandbox”. This effectively means that you will not get good ranking for your main keywords for a good 6 - 14 months. So the question is what can you do to market your website meanwhile not getting penalized by the search engines? The following are some of the guidelines I use when launching a new website.

Write A Press Release

Creating a press release for your website is a good way to get it off the ground. Once created, be sure to submit it to a press release distribution service such as PRWeb. What this will do is get your website on major websites (google, yahoo, authority sites, etc..), in the eyes of the search engines it gets your website link associated with major websites on the Internet.

Build Links Slowly

When people find out that building links is the most effective / important part of SEO, they go out and try to get as many as they can as fast as they can by submitting their websites to the search engines, directories, link exchanges, and in some cases buying links. My advice is if you do so, there are two important things you want to avoid. The first is do not get too many links at first, I generally try to get 25 - 50 links to a new website in the first month and build it up from there. The second is mix up the anchor text on the links pointing back to your site. This gives a more natural image to your link building process, it has been suggested that early on if all links have the same anchor text, the search engines will apply a filter to your website in effect putting you in the sandbox.

Keep Adding Content

When a search engine spider first visits your website, it will visit quite often initially to get an idea of how often you update your content. The more you update, the more a spider will visit your site to see the new content. Many of the top ranking websites in search engines update their content daily suggesting that they give a “boost” to the sites that are active.

For a new website these few tips can have a huge impact on your marketing efforts. Successful application with probably result in some immediate traffic and set the foundation to an effective online marketing strategy.

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