When we think of paid search engine marketing, the first program to come to mind is Google Adwords. There are many other options out there that may prove to be valuable to you based on your niche and the quantity of words you are interested in. In recent weeks, several other major search engines have launched or intend to launch their own similar version of Adwords.

Microsoft Adcenter

The is a recent addition to the mix and I have yet to try a campaign with them. Based on what i’m hearing from other however. It’s an opportunity to get good traffic at a low cost. The program is new but their reach is much good, it appear that now is the best time to test it out as you’ll probably be getting great value.

Yahoo

Formerly overture.com, Yahoo has its own paid listings program which is probably number 2 in the industry right now. Depending on your industry, you can get good long tail keywords and a good rate. This can equate to good value if you carefully manage.

Others

Let’s not forget about the tier 2 options out there. Although the traffic levels are lower and the quality of the visitors is not as good, you should have a look at them and test out a compaign to see if it works for you. Some of the popular tier 2 engines are ABCsearch.com, Findology, and Enhance. Each have their own network and can deliver some quality traffic to you over time.

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