Exploring The World Of Online Marketing

Online Marketing - Find The Perfect Mix

Google Adwords Training

I often get asked what is the best way to get traffic to their website. The conversation usually gets into the SEO, link building and content stuff. But when it comes to paid traffic, I always let them know that Google Adwords is the most effective way to get targeted visitors to their site in a hurry. The next question is “Is it easy to do”? Well, it’s easy to learn!

Google Adwords Training

Some people don’t know but Google has a pretty good tutorial available for free that teaches you step by step how to create and setup an Adwords campain. The first few videos are pretty basic but they cover some good topics as well such as tracking, optimization, and targeting. They even have videos on setting up campaigns for their video, local, and mobile ad units.

The videos are short allowing you to view the ones that you are interested in getting more information. Videos are between 4 - 8 minutes with a few of them longer. Check out the Google Adwords Training videos.

Popularity: 57% [?]

Introduction To OMM

in: General

Hi, and welcome to the Online Marketing Mix blog. This is the first post of many to come on my quest in exploring the various online marketing strategies websites use to generate traffic.

This blog will be broken down into several sections that focus on the current ways to generate traffic. Within each section, i’ll be talking about the strategies some of the best online marketing professionals use to build traffic to websites. The following are the sections to be covered:

SEO

Search engine optimization if the staple of any online marketing strategy. I am always on the lookout and testing new techniques used.

Blogging

Blogs are now commonly known to be a good marketing tools for almost anytype of website. The benefits are widespread but are primarily based on the fact that the search engines tend to index and give result preference to blogs.

Link Building

The process of link building is still a major part of effective search engine optimization. As such, there is a section dedicated to the process and strategies.

Other Areas

We will also be covering other topics including:

- Product / Service Reviews
- Content Development
- Strategic Partnerships

I hope to provide valuable information to you in the near future. I will be as open as I possibly can by providing detailed case studies.

Popularity: 34% [?]